About

Our Origin

We are a design studio founded in Miami, Florida. Our European-American heritage was forged on a foundation of timeless aesthetic and the spirit of imagination. The Aspiration of the American story is weaved into the tradition of European craftsmanship. Serrano is the creator's surname, a Spanish origin meaning 'highlanders' who occupied the highest points of the mountains. The world of our designs is The Dream State, because each creation is sourced from such altitude.

Cultures are fast-moving, but the spirit of a tradition can be held and revered – in this way Serrano Miami balances the best of what has been tested by time, and what propels us forward into the new.

The Brand

Serrano specializes in vibrant visuals with timeless aesthetics. Using luxury materials, we create a multi-sensory combination of colors, textures and patterns for a uniquely personal experience.

Exclusivity is a byproduct of controlled craftsmanship and values, not an artificial perception. Our design studio focuses on the nuance of artistry, sometimes creating as few as one of each piece. Whether it be a one-of-one, or a limited run item, every Serrano Miami piece passes through the hands of the designer, ensuring the original vision becomes reality. Such attention to the individual ensures that 'no two tigers have the same stripes'.