About Serrano

Our Origin

Serrano is a Spanish design house founded in Miami, Florida. It was forged on a foundation of timeless aesthetic and the spirit of imagination. These values merge established traditions of European craftsmanship with the aspiration of the American story. Serrano is the creator's name, a Spanish origin meaning 'of the highest point' in the mountains. The house has become 'The Dream State', because each creation is sourced from this highest point.

The Brand

The house specializes in refined ready-to-wear pieces for a leisurely lifestyle. Each Serrano piece is designed to express uniquely tasteful style. These pieces accompany us in the understated elegance of daily life, elevating ordinary experiences into a pleasant journey. In this way, Serrano distinguishes itself through the balance of independent adventure and a heightened experience of the social world.

Serrano creations are exclusive by their very nature. The house selects unique fabrics, employing meticulous Spanish craftsmanship to achieve superior textures and vivid colors. Each garment is personally inspected by the designer to ensure his vision has been realized. The individual curation process means 'no two tigers have the same stripes'.